10 Signs Your Website Is Hurting Your Business And How To Fix It

Your website should be your hardest working employee. It should show up every day, make a great first impression, and help bring in customers while you sleep. But some websites do the opposite. They confuse visitors, look outdated, load slowly, and quietly push potential customers away.

If your website has been collecting digital dust, here are ten signs it may be holding you back along with simple fixes for each.

1. Your Website Looks Outdated

There is vintage in a cool way and vintage in a concerning way. If your site looks like it has not been touched since flip phones were trending, customers may assume your business is also outdated.

The fix

Refresh the design with modern layouts, on brand colors, and professional visuals.

2. It Performs Poorly on Mobile

More than half of all website traffic comes from phones. If users are pinching, zooming, or struggling to find buttons, they will leave fast.

The fix

Design mobile first and ensure your layout adapts naturally to every screen size.

3. It Loads Slowly

A slow website is a conversion killer. If your pages take more than a few seconds to load, visitors lose patience and Google lowers your ranking. 

The fix

Optimize images, clean up scripts, and upgrade hosting.

Read more about the impact of page speed and how it affects consumers here: https://web.dev/learn/performance/why-speed-matters

4. Navigation Feels Confusing

If visitors cannot find what they need in seconds, they will not stay and explore. A confusing menu structure leads directly to missed calls and lost leads.

The fix

Use clear menus, simple page titles, and obvious call to action buttons.

5. You Have No SEO Strategy

A beautiful website is pointless if no one can find it. Without SEO, you are missing out on free organic traffic.

The fix

Use keyword research, alt text, internal links, and well structured content.

6. Competitors Have Stronger Websites

If someone compares your site to a competitor and theirs is faster, cleaner, and easier to navigate, the choice is simple.

The fix

Update your website to reflect your professionalism and stand out from the competition.

7. Your Content Is Unclear or Outdated

If your messaging feels generic or confusing, visitors will not know what to do or why they should choose you. This can also happen when your brand doesn’t have a strong identity - something we can absolutely help with (check out our Branding services!). 

The fix

Use clear, human centered content that answers questions and guides visitors.

8. Your Website No Longer Matches Your Business

Businesses evolve. If your site no longer matches your services or your quality, customers get the wrong impression.

The fix

Redesign your website so it reflects your current goals and offerings.

9. You Are Not Getting Leads or Conversions

Traffic without action means your website is not doing its job. You need strong UX to guide people where they need to go.

The fix

Use strategic design and a clear user journey.

10. You Do Not Feel Confident Sharing Your Site

If you cringe before sending someone to your website, that is the biggest red flag of all.

We proudly showcase the work we do - take a look at Our Portfolio page! 

Ready for a Website That Works for You?

A strong website builds trust, supports your business goals, and helps customers take action. If several of these signs hit home, it may be time for an upgrade.

Visit our Website Design page to learn more!