Product Page Mistakes That Are Killing Your Conversions
- Jan 3
- 3 min read
Your product pages should act like your best salesperson. Clear. Helpful. Persuasive. Always ready to answer questions.
But many product pages do the opposite. They create doubt, friction, and confusion. Visitors hesitate. Then they leave. No drama, no complaints, just a quiet lost sale.
The good news is most of these mistakes are fixable. Small improvements can lead to big gains in conversions and revenue.
Let’s break down the most common product page mistakes and how to fix them so your online store can convert the way it should.
Mistake 1: Low Quality or Inconsistent Photos
Online shoppers cannot pick up your product or see it in person. Your images carry the entire first impression. If they look amateur, your brand does too.
Dark lighting, mismatched backgrounds, or pixelated images instantly lower perceived value. Even a great product can look cheap with poor photography.
How to fix it
Use high quality, well lit photos from multiple angles. Include:
Close ups that show texture and details
Lifestyle photos that show the product in real use
Scale shots so customers understand size
Consistent backgrounds for a clean look
Great product photography builds trust fast. It also reduces returns because customers know what to expect.
*Check out our photo/video page to see how we can help with this 😉
Mistake 2: Weak Product Descriptions
Generic descriptions don't sell. They fill space. Shoppers skim them and still have unanswered questions.A strong description should feel like a helpful salesperson, not a placeholder paragraph.
How to fix it
Focus on clarity and usefulness:
What problem does this solve?
Who is it ideal for?
What makes it different from competitors?
What materials, specs, or sizing details matter?
Use simple language. Be specific. Help the buyer picture using the product in their life.Features tell. Benefits sell. The best descriptions do both.
Mistake 3: No Social Proof
People trust other buyers. Period. If your product page has no reviews, no testimonials, and no user photos, shoppers feel like they are taking a risk.
Even a few honest reviews can tip the scale toward a purchase.
How to fix it
Actively collect and display:
Star ratings
Written reviews
Customer photos
Short testimonials
Do not be afraid of the occasional less than perfect review. Authenticity builds more trust than a suspicious wall of five star praise.
Mistake 4: Poor Mobile Experience
For many stores, over half of traffic comes from mobile. If your page is hard to use on a phone, you're likely losing sales. Tiny text, slow images, and awkward layouts frustrate shoppers quickly.
How to fix it
Test your product pages on real devices, not just a desktop preview.
Make sure:
Buttons are easy to tap
Text is readable without zooming
Images load fast
Important info appears early, not buried
A smooth mobile experience feels effortless. That is exactly what you want.
Mistake 5: Missing Clear Call To Action Buttons
Sometimes the problem is simple. If the "Add to Cart" button is hard to find, sales will suffer. People should never have to hunt for how to buy.
How to fix it
Use a bold, high contrast call to action button. Make it obvious.
Best practices:
Place it near the top of the page
Repeat it after the description
Keep the wording clear: Add to Cart, Buy Now, or Get Yours
Reduce friction. Make the next step feel natural.
Bonus Mistake: Too Much Clutter
Trying to say everything at once often says nothing clearly. Too many badges, popups, icons, and banners can overwhelm visitors. When everything is loud, nothing stands out.
How to fix it
Prioritize your content:
Lead with the most important info
Use whitespace to guide the eye
Keep layouts clean and scannable
A focused page converts better than a crowded one.
Final Thoughts on Product Page Mistakes
Your product page is where decisions happen. It should build confidence, answer questions, and make buying feel easy. If your store is not converting the way it should, your product pages are one of the first places to look.
Strong visuals. Clear descriptions. Real social proof. Smooth mobile experience. Clear calls to action. Dial these in and your product pages stop being brochures and start being sales tools.
If you're needing help with your eCommerce website, don't hesitate to reach out!
